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Elements and Performance Criteria

1. Identify/locate sources for potential images
   • Direction from the senior reporter or editor is sought on the specific requirements as to image type and style
   • A network of image sources is established and maintained
   • A library of professional publications is maintained
   • Trends in reader interests are identified and recorded
   • Images are assessed for newsworthiness and likely reader appeal or for suitability or relevance to the story or theme being illustrated
   • Captions are detailed and recorded
2. Identify relevant public affairs objectives
   • Public affairs objectives and constraints are identified and factored into planning
   • Client needs are identified and factored into planning
3. Manage sourced images
   • Sourced images are filed and managed to preserve their value and usefulness in the short and long term
   • Images are returned to the source if so requested and are packaged and handled with due deference to their value to the owner
   • Authorisation is obtained in advance to pay a fee for sourced images
   • Payment for authorised fee is processed
4. Manipulate sourced images
   • Hard-copy images must be converted to electronic format before publication
   • Colour corrections, dots per inch and relevant adjustments are made to electronic files

Required Skills

This describes the essential skills and knowledge and their level required for this unit

Required Skills

communicate effectively with ADF and civilian personnel when acquiring images use inservice computers and specialist software identify newsworthy opportunities acquire images from a range of internal and external sources and in a wide range of formats

Required Knowledge

image newsworthy types of image publications prefer for particular stories eg left facing right facing vertical or horizontal images technical photographic knowledge eg the effects of light exposure flash and climate on photographs use of computers and specialist software to manipulate images in electronic format ADF public affairs objectives and the characteristics of Defence public affairs organisations Defence News Editorial Board guidelines Australian Journalists Association Code of Ethics relevant legislation

Evidence Required

Critical aspects for assessment and evidence required to demonstrate competency in this unit	Assessment must confirm the ability to identify and source images that are suitable for incorporation within a Defence publication Reporters must at all times demonstrate an awareness of current affairs Defence issues and public relations objectives and conduct themselves in a fair and professional manner with full regard to privacy defamation copyright and other legal concerns Consistency in performance Competency should be demonstrated over time and under a range of deadline pressures that are both controlled and uncontrolled
Context of and specific resources for assessment	Context of assessment Competency should be assessed in an office and under operational conditions or in a simulated environment Simulation should recreate realistic office and operational scenarios in a wide range of situations that may be encountered by the Defence reporter and should cover all of the critical aspects of evidence Specific resources for assessment Access to email and internet computer equipment and specialist image manipulation software

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Range Statement

The Range Statement relates to the Unit of Competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the Performance Criteria is detailed below.
Images may include	Photographs that directly or indirectly illustrate stories and are suitable for commercial reproduction Drawings or paintings sourced from libraries, galleries or other repositories or commissioned specifically for the story Maps, charts or related sketches from a variety of sources Line drawings, diagrams, cartoons from a variety of sources Images that can be used in newspapers, magazines and on internet web sites
Image sources may include	Defence photographers Image libraries, internal and external to defence image libraries Museums, galleries, libraries and other institutions Newspaper or publishers' offices Internet Artists, cartoonists or other specialists Map stores or cartographers
Newsworthy issues may include	Information likely to appeal to readers because it is topical, different, unique or relevant to them
Caption details may include	Name, rank, appointment and unit of the person(s) in the photograph Date, time and place of the depicted image Activity details General background to the activity
Methods of return may include	Email File transfer protocols Post Hand delivery

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